Find out what real salon owners & stylist say about how Surge has helped change their business for the better.
"Surge is basically the grown-up version of those 90s magazine matchmaking quizzes… except instead of telling you what boy band member you’d marry, it helps guests find the products that are actually best for their hair. It’s fun, interactive, easy to use, and such a great conversation starter for our stylists. Clients love seeing personalized recommendations, and it makes retail feel way less pushy and way more helpful."
ChristinaPinup Studio
"Surge has completely transformed the retail experience for both clients and stylists. It removes the pressure of ‘selling’ and creates space for stylists to have meaningful conversations about what each client truly needs. I had one stylist sell more retail in a single day than they typically would in an entire month.
Guests love the tech-forward interface and how easy it makes finding the right products for their needs. With more than 250 retail products at our salon, Surge simplifies the buying process while helping ensure every client leaves with the perfect at-home routine."
Shawna Romero Parlour in the Woods
"Being part of the beta test for Surge has been a game changer for our salon. Retail has always been an area we wanted to grow without making our guests feel ‘sold to,’ and Surge helped bridge that gap naturally through the guest experience. Since implementing it, 41% of guests who used the program purchased retail, which is a huge increase for us. What I love most is that it creates more confidence for our team, supports better at-home care for guests, and increases revenue without feeling pushy. I truly believe Surge has the potential to completely change the way salons approach retail conversations."
