Effective Date: January 1, 2025
Last Updated: January 2, 2026

Occipital Marketing (also referred to in this Privacy Policy as “Occipital,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our services, communicate with us, sign up for emails or text messages, request information, book a consultation, become a client, or otherwise interact with us online or offline.

This Privacy Policy is intended to be broad enough to cover Occipital Marketing’s website, lead forms, CRM and sales processes, advertising and analytics tools, customer support, client onboarding, and text messaging communications, including communications sent in connection with Twilio-enabled A2P messaging.

1. Who We Are

Occipital Marketing
5215 Pinnacle Drive
Knoxville, TN 37914
Email: [email protected]
Phone: 865-409-1322

If you have questions about this Privacy Policy or our privacy practices, you may contact us using the information above.

2. Scope of This Policy

This Privacy Policy applies to personal information we collect through:

our website and any landing pages, forms, and contact tools;
email, phone, SMS, and other communications with us;
digital advertising, analytics, and tracking tools;
customer relationship management and sales platforms;
client onboarding, service delivery, billing, and support;
events, partnerships, referrals, webinars, and promotions; and
any other interactions where this Privacy Policy is posted, linked, or otherwise made available.

This Privacy Policy does not apply to third-party websites, platforms, or services that we do not control, even if we link to them.

3. Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

A. Information You Provide Directly

We may collect information you voluntarily provide, such as:

full name;
business name;
email address;
phone number;
mailing address;
salon, spa, or business details;
appointment or consultation details;
payment or billing contact information;
service interests and preferences;
messages, questions, and support requests;
documents, files, or other content you provide to us; and
any other information you choose to submit.

B. Information We Collect Automatically

When you visit our website or interact with our emails or ads, we may automatically collect:

IP address;
browser type and version;
device type and identifiers;
operating system;
pages viewed and links clicked;
date/time stamps;
referring URLs;
approximate location derived from IP address;
website session behavior; and
cookie, pixel, or similar tracking data.

C. Information From Third Parties

We may receive information from third parties, such as:

advertising and analytics providers;
CRM and form tools;
appointment, communications, and support platforms;
social media platforms;
referral partners;
business directories or public sources; and
clients or leads who provide information about their staff, locations, or business operations.

D. Sensitive Information

We do not ask for or intentionally collect sensitive personal information unless reasonably necessary for a legitimate business purpose and permitted by law. Please do not send sensitive information unless we specifically request it.

4. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

to provide, operate, maintain, and improve our services;
to respond to inquiries, requests, and support needs;
to schedule calls, demos, meetings, and consultations;
to send confirmations, updates, reminders, and service communications;
to communicate about our services, pricing, features, promotions, and events;
to personalize your experience and tailor content or offers;
to create, manage, and maintain lead, customer, or vendor records;
to onboard clients and deliver contracted services;
to process payments, invoices, and other transactions;
to administer promotions, surveys, campaigns, and events;
to measure and improve website performance, advertising, and conversion activity;
to detect, investigate, and prevent fraud, abuse, security incidents, or illegal activity;
to comply with legal obligations and enforce our agreements; and
for any other purpose disclosed at the time of collection or with your consent.

5. Legal Bases for Processing

To the extent applicable under relevant law, we process personal information based on one or more of the following legal bases:

your consent;
performance of a contract or steps taken at your request before entering into a contract;
compliance with legal obligations; and
our legitimate business interests, where those interests are not overridden by your rights.

6. Cookies, Analytics, and Tracking Technologies

We and our service providers may use cookies, pixels, tags, scripts, SDKs, and similar technologies to:

remember user preferences;
understand website traffic and engagement;
attribute leads and conversions;
improve our website and services;
support advertising and remarketing campaigns; and
measure email, ad, and campaign performance.

You may be able to control cookies through your browser settings. Disabling cookies may affect website functionality.

7. How We Share Personal Information

We may share personal information only as reasonably necessary for the purposes described in this Privacy Policy, including with the following categories of recipients:

A. Service Providers and Vendors

We may share information with vendors and service providers that help us operate our business, such as providers of:

website hosting;
CRM and database management;
analytics and advertising;
email delivery and communications;
SMS or messaging platforms;
payment processing;
scheduling tools;
customer support tools;
cloud storage and productivity tools; and
professional services such as legal, accounting, or consulting support.

These parties are authorized to use personal information only as needed to provide services to us or as otherwise required by law.

B. Business Transfers

We may share or transfer information in connection with an actual or proposed merger, financing, acquisition, sale of company assets, corporate restructuring, or similar transaction.

C. Legal Compliance and Protection

We may disclose information when necessary to:

comply with applicable law, regulation, court order, subpoena, or lawful request;
enforce our agreements and policies;
protect our rights, property, or safety;
protect the rights, property, or safety of others; or
investigate fraud, abuse, or security issues.

D. With Your Direction or Consent

We may share information when you direct us to do so or otherwise consent.

8. SMS/Text Messaging Privacy Disclosures

This section applies specifically to text messaging programs operated by or on behalf of Occipital Marketing, including SMS and MMS communications sent through Twilio or another messaging provider.

A. Text Message Consent

We only send text messages to individuals who have provided consent where required by applicable law, carrier requirements, industry standards, or platform rules.

Consent to receive text messages is not a condition of purchase. Where required, we maintain records of opt-in consent.

B. Types of Text Messages We May Send

If you opt in, we may send messages such as:

appointment or meeting reminders;
consultation confirmations;
follow-up communications;
customer care or support messages;
account or service updates;
promotional or marketing messages, where permitted and where you have consented; and
other messages consistent with the opt-in you provided.

C. Message Frequency and Charges

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

D. Opt-Out Instructions

You may opt out of text messaging at any time by replying STOP to any message. After you opt out, you may receive a final confirmation message confirming your opt-out.

For assistance, reply HELP or contact us at [email protected] or 865-409-1322.

E. No Sharing of Mobile Opt-In Data for Marketing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties, except with vendors, platforms, or service providers that help us deliver the text messaging service, provide customer support, or operate the program, and only for those limited purposes.

F. Carrier Disclaimer

Mobile carriers are not liable for delayed or undelivered messages.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide services;
maintain business and financial records;
comply with legal, tax, accounting, or reporting obligations;
resolve disputes; and
enforce our agreements.

Retention periods may vary depending on the type of information and the context in which it was collected.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

Depending on where you live, you may have legal rights regarding your personal information, such as the right to:

know what personal information we collect, use, disclose, or retain;
request access to personal information;
request correction of inaccurate personal information;
request deletion of personal information, subject to exceptions;
opt out of certain marketing communications;
withdraw consent where processing is based on consent; and
appeal a privacy-rights decision where permitted by law.

To exercise privacy rights, contact us at [email protected]. We may need to verify your identity before processing certain requests.

12. Email Marketing and Communications Choices

You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us directly. Even if you opt out of marketing emails, we may still send transactional or relationship messages, such as account updates, invoices, or service-related communications.

13. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not yet a universally accepted standard for responding to such signals, our website may not respond to Do Not Track requests unless required by law.

14. Children’s Privacy

Our services are directed to businesses and adults. We do not knowingly collect personal information from children under 13, and we do not knowingly market to children.

15. International Users

If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate. By using our services where permitted by law, you acknowledge these transfers.

16. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, tools, integrations, or platforms. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy notices.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of our website or services after changes become effective constitutes your acknowledgment of the updated Privacy Policy, to the extent permitted by law.

18. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us: