Effective Date: January 1, 2025
Last Updated: January 2, 2026
Occipital Salon Marketing (also referred to in this Privacy Policy as “Occipital Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our services, communicate with us, sign up for emails or text messages, request information, book a consultation, become a client, or otherwise interact with us online or offline.
This Privacy Policy is intended to be broad enough to cover Occipital Salon Marketing’s website, lead forms, CRM and sales processes, advertising and analytics tools, customer support, client onboarding, and text messaging communications, including communications sent in connection with Twilio-enabled A2P messaging.
1. Who We Are
Occipital Salon Marketing
5215 Pinnacle Drive
Knoxville, TN 37914
Email: [email protected]
Phone: 865-409-1322
If you have questions about this Privacy Policy or our privacy practices, you may contact us using the information above.
2. Scope of This Policy
This Privacy Policy applies to personal information we collect through:
- our website and any landing pages, forms, and contact tools;
- email, phone, SMS, and other communications with us;
- digital advertising, analytics, and tracking tools;
- customer relationship management and sales platforms;
- client onboarding, service delivery, billing, and support;
- events, partnerships, referrals, webinars, and promotions; and
- any other interactions where this Privacy Policy is posted, linked, or otherwise made available.
This Privacy Policy does not apply to third-party websites, platforms, or services that we do not control, even if we link to them.
3. Information We Collect
We may collect the following categories of personal information, depending on how you interact with us:
A. Information You Provide Directly
We may collect information you voluntarily provide, such as:
- full name;
- business name;
- email address;
- phone number;
- mailing address;
- salon, spa, or business details;
- appointment or consultation details;
- payment or billing contact information;
- service interests and preferences;
- messages, questions, and support requests;
- documents, files, or other content you provide to us; and
- any other information you choose to submit.
B. Information We Collect Automatically
When you visit our website or interact with our emails or ads, we may automatically collect:
- IP address;
- browser type and version;
- device type and identifiers;
- operating system;
- pages viewed and links clicked;
- date/time stamps;
- referring URLs;
- approximate location derived from IP address;
- website session behavior; and
- cookie, pixel, or similar tracking data.
C. Information From Third Parties
We may receive information from third parties, such as:
- advertising and analytics providers;
- CRM and form tools;
- appointment, communications, and support platforms;
- social media platforms;
- referral partners;
- business directories or public sources; and
- clients or leads who provide information about their staff, locations, or business operations.
D. Sensitive Information
We do not ask for or intentionally collect sensitive personal information unless reasonably necessary for a legitimate business purpose and permitted by law. Please do not send sensitive information unless we specifically request it.
4. How We Use Personal Information
We may use personal information for the following business and commercial purposes:
- to provide, operate, maintain, and improve our services;
- to respond to inquiries, requests, and support needs;
- to schedule calls, demos, meetings, and consultations;
- to send confirmations, updates, reminders, and service communications;
- to communicate about our services, pricing, features, promotions, and events;
- to personalize your experience and tailor content or offers;
- to create, manage, and maintain lead, customer, or vendor records;
- to onboard clients and deliver contracted services;
- to process payments, invoices, and other transactions;
- to administer promotions, surveys, campaigns, and events;
- to measure and improve website performance, advertising, and conversion activity;
- to detect, investigate, and prevent fraud, abuse, security incidents, or illegal activity;
- to comply with legal obligations and enforce our agreements; and
- for any other purpose disclosed at the time of collection or with your consent.
5. Legal Bases for Processing
To the extent applicable under relevant law, we process personal information based on one or more of the following legal bases:
- your consent;
- performance of a contract or steps taken at your request before entering into a contract;
- compliance with legal obligations; and
- our legitimate business interests, where those interests are not overridden by your rights.
6. Cookies, Analytics, and Tracking Technologies
We and our service providers may use cookies, pixels, tags, scripts, SDKs, and similar technologies to:
- remember user preferences;
- understand website traffic and engagement;
- attribute leads and conversions;
- improve our website and services;
- support advertising and remarketing campaigns; and
- measure email, ad, and campaign performance.
You may be able to control cookies through your browser settings. Disabling cookies may affect website functionality.
7. How We Share Personal Information
We may share personal information only as reasonably necessary for the purposes described in this Privacy Policy, including with the following categories of recipients:
A. Service Providers and Vendors
We may share information with vendors and service providers that help us operate our business, such as providers of:
- website hosting;
- CRM and database management;
- analytics and advertising;
- email delivery and communications;
- SMS or messaging platforms;
- payment processing;
- scheduling tools;
- customer support tools;
- cloud storage and productivity tools; and
- professional services such as legal, accounting, or consulting support.
These parties are authorized to use personal information only as needed to provide services to us or as otherwise required by law.
B. Business Transfers
We may share or transfer information in connection with an actual or proposed merger, financing, acquisition, sale of company assets, corporate restructuring, or similar transaction.
C. Legal Compliance and Protection
We may disclose information when necessary to:
- comply with applicable law, regulation, court order, subpoena, or lawful request;
- enforce our agreements and policies;
- protect our rights, property, or safety;
- protect the rights, property, or safety of others; or
- investigate fraud, abuse, or security issues.
D. With Your Direction or Consent
We may share information when you direct us to do so or otherwise consent.
8. SMS/Text Messaging Privacy Disclosures
This section applies specifically to text messaging programs operated by or on behalf of Occipital Salon Marketing, including SMS and MMS communications sent through Twilio or another messaging provider.
A. Text Message Consent
We only send text messages to individuals who have provided consent where required by applicable law, carrier requirements, industry standards, or platform rules.
Consent to receive text messages is not a condition of purchase. Where required, we maintain records of opt-in consent.
We may maintain records of SMS consent, including the phone number, name or account identifier, date and time of opt-in, opt-in source, consent language presented at the time of opt-in, IP address or device information where available, and opt-out history.
B. Types of Text Messages We May Send
If you opt in, we may send messages such as:
- appointment or meeting reminders;
- consultation confirmations;
- follow-up communications;
- customer care or support messages;
- account or service updates;
- promotional or marketing messages, where permitted and where you have consented; and
- other messages consistent with the opt-in you provided.
- account notifications;
- login, verification, or authentication codes;
- transactional notifications;
- billing or payment reminders;
- service status alerts;
- notifications related to software, website, hosting, marketing, or client services;
C. Message Frequency and Charges
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
D. Opt-Out Instructions
You may opt out of text messaging at any time by replying STOP to any message. After you opt out, you may receive a final confirmation message confirming your opt-out.
For assistance, reply HELP or contact us at [email protected] or 865-409-1322.
E. No Sharing of Mobile Opt-In Data for Marketing
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, except with vendors, platforms, or service providers that help us deliver the text messaging service, provide customer support, or operate the program, and only for those limited purposes.
F. Carrier Disclaimer
Mobile carriers are not liable for delayed or undelivered messages.
G. Sale or Sharing of Personal Information
We do not sell personal information in the traditional sense of exchanging personal information for money.
We also do not sell, rent, trade, or share mobile phone numbers, SMS opt-in data, or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.
Some privacy laws define “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” broadly. To the extent our use of cookies, pixels, analytics tools, or advertising technologies is considered a “sale” or “sharing” under applicable law, you may have the right to opt out as described in this Privacy Policy.
H. Client Customer and End-User Data
In some cases, we may process personal information about our clients’ customers, leads, website visitors, contacts, staff, or end users in connection with the services we provide to our clients.
This information may include names, email addresses, phone numbers, appointment details, form submissions, website activity, advertising data, CRM records, and other information provided by or collected on behalf of our clients.
When we process this information on behalf of a client, the client is generally responsible for determining the purposes and means of processing, including obtaining any required consents, permissions, notices, and opt-ins from its customers, leads, contacts, and users.
We use client customer and end-user data only as reasonably necessary to provide services to the client, support the client’s systems, operate campaigns, troubleshoot issues, comply with legal obligations, or as otherwise directed or authorized by the client.
Clients may not use our services, tools, forms, automations, websites, or messaging systems to send unsolicited messages, contact purchased lists, or communicate with individuals who have not provided legally required consent.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide services;
- maintain business and financial records;
- comply with legal, tax, accounting, or reporting obligations;
- resolve disputes; and
- enforce our agreements.
Retention periods may vary depending on the type of information and the context in which it was collected.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
11. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information. These rights may include the right to:
- know or confirm whether we process your personal information;
- request access to personal information we maintain about you;
- request correction of inaccurate personal information;
- request deletion of personal information, subject to legal exceptions;
- request a copy of certain personal information in a portable format;
- opt out of certain processing for targeted advertising, sale, or sharing, where applicable;
- opt out of marketing communications;
- withdraw consent where processing is based on consent; and
- appeal a privacy-rights decision where permitted by law.
To exercise privacy rights, contact us at [email protected].
We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising privacy rights available under applicable law.
12. Email Marketing and Communications Choices
You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us directly. Even if you opt out of marketing emails, we may still send transactional or relationship messages, such as account updates, invoices, or service-related communications.
Marketing, Advertising, and Analytics Choices
You may opt out of marketing emails by clicking the unsubscribe link in a marketing email or by contacting us at [email protected].
You may opt out of text messages by replying STOP to any text message from us.
You may control cookies through your browser settings. You may also be able to adjust advertising preferences through the settings offered by advertising platforms, browsers, and device manufacturers.
Please note that even if you opt out of marketing communications, we may still send non-marketing communications, such as service messages, account notices, billing notices, appointment confirmations, security messages, and other transactional or relationship communications.
13. Do Not Track
Some browsers offer a “Do Not Track” setting. Because there is not yet a universally accepted standard for responding to such signals, our website may not respond to Do Not Track requests unless required by law.
14. Children’s Privacy
Our services are directed to businesses and adults. We do not knowingly collect personal information from children under 13, and we do not knowingly market to children.
15. International Users
If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate. By using our services where permitted by law, you acknowledge these transfers.
16. Third-Party Websites and Services
Our website or communications may contain links to third-party websites, tools, integrations, or platforms. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy notices.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of our website or services after changes become effective constitutes your acknowledgment of the updated Privacy Policy, to the extent permitted by law.
18. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:
Occipital Salon Marketing
5215 Pinnacle Drive
Knoxville, TN 37914
Email: [email protected]
Phone: 865-409-1322
Notice to California Residents
If you are a California resident, California law may provide you with additional rights regarding your personal information, including the right to know, access, correct, delete, and opt out of certain uses or disclosures of personal information, subject to applicable exceptions.
We do not sell personal information in the traditional sense of exchanging it for money. We do not sell or share SMS opt-in data, SMS consent information, or mobile phone numbers with third parties for their own marketing or promotional purposes.
To submit a privacy request, contact us at [email protected].
SMS Terms & Conditions
By providing your mobile phone number and opting in to receive text messages from Occipital Salon Marketing, LLC, you agree to receive SMS and/or MMS messages from us at the number provided.
Messages may include appointment reminders, consultation confirmations, follow-up communications, service updates, account notifications, billing reminders, customer support messages, marketing messages where permitted, and other business-related communications.
Message frequency varies. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase.
You may opt out at any time by replying STOP to any message. After you reply STOP, we may send one final confirmation message confirming that you have been unsubscribed.
For help, reply HELP or contact us at [email protected] or 865-409-1322.
Mobile carriers are not liable for delayed or undelivered messages.
We do not sell, rent, trade, or share SMS opt-in data or mobile phone numbers with third parties for their own marketing or promotional purposes.
Text messaging is subject to our Privacy Policy and Terms of Service.