Introducing Surge: Boost Retail Sales In Your Salon

Surge

Your Retail Sidekick.

Personalized Haircare Recommendations. Powered By Your Inventory.

How we changed the game on in-salon retail sales!

Every salon knows the struggle of getting clients to buy retail in-salon rather than heading to a big-box store or an online retailer. That’s why Occipital Marketing has developed Surge, the fastest way for clients to buy products in-salon that match their hair needs & sell the product you have on-hand in your salon. Keep retail dollars in your salon without awkward conversation or being too “sales-y” to your clients.

How does Surge work?

Clients take a brief survey to identify their hair type & needs.
Surge pulls from your inventory to match the right products to the client.
It's all done from the client's phone, while you are working on their hair. No other tech is necessary.
Clients can send their results to themselves via text. No writing down recommendations or remembering to show them at checkout.

Built for Modern Salon Operations

1. Marketing Insights Dashboard

Track retail performance & make smarter retail decisions about what to carry in your salon.

2. Stylist + Client SMS Results

Instantly share product recommendations via text.

3. Inventory Syncing With Easy Setup

Always recommend what you have in stock - in real time. Plus, initial setup is a breeze for you. Let us do the heavy lifting.

4. Smart Product Recommendations

Personalized routines based on client needs, lifestyle, & hair goals.

Why Use Surge?

Keep Sales In-Salon

Create Natural Conversations

Confident Recommendations

Empower Clients About Buying Decisions

Stay Ahead In a Modern World

Don't Leave Product Sitting On Your Shelves

Start Selling Retail The Smart Way

Use the inventory you have on-hand to make you money today.

We Make Selling Retail Easy For Your Salon's Growth

When you’re ready to take the next step in your salon’s growth, sign up for Surge today.

Are you ready for a surge in your retail selling?

What Surge Customers Are Saying

Find out what real salon owners & stylist say about how Surge has helped change their business for the better.

"Surge is basically the grown-up version of those 90s magazine matchmaking quizzes… except instead of telling you what boy band member you’d marry, it helps guests find the products that are actually best for their hair. It’s fun, interactive, easy to use, and such a great conversation starter for our stylists. Clients love seeing personalized recommendations, and it makes retail feel way less pushy and way more helpful."

Christina Pinup Studio

"Surge has completely transformed the retail experience for both clients and stylists. It removes the pressure of ‘selling’ and creates space for stylists to have meaningful conversations about what each client truly needs. I had one stylist sell more retail in a single day than they typically would in an entire month. Guests love the tech-forward interface and how easy it makes finding the right products for their needs. With more than 250 retail products at our salon, Surge simplifies the buying process while helping ensure every client leaves with the perfect at-home routine."

Shawna Romero Parlour in the Woods

"Being part of the beta test for Surge has been a game changer for our salon. Retail has always been an area we wanted to grow without making our guests feel ‘sold to,’ and Surge helped bridge that gap naturally through the guest experience. Since implementing it, 41% of guests who used the program purchased retail, which is a huge increase for us. What I love most is that it creates more confidence for our team, supports better at-home care for guests, and increases revenue without feeling pushy. I truly believe Surge has the potential to completely change the way salons approach retail conversations."

Bonnie Plummer Vivid Salon

Pricing Plans That Fit Every Business Need

Sidekick

Get started with Surge's introductory package.

$99 / Month per Location When Paid Annually

$129/Month per Location When Paid Monthly

Package include:

Popular

Superhero

Get the most out of your Surge package.

$115 / Month per Location When Paid Annually

$149/Month per Location When Paid Monthly

Package include:

Unlimited Users
Unlimited Submissions
Unlimited Products
Insights Dashboard
Instant Stylist Text Notifications with Results & Matching Explanations
Customizable Text Messages to Clients with Their Results

Claim Your 3 Months Free Trial